People expect a good product for their money. We as authors expect to be compensated, we should be doing our best to make every cent spent on our work worth it. When we skimp and skip steps and put out unpolished work, it makes all of us look bad. It makes people hesitate to purchase an indie title over others, because they assume poor quality. They assume it goes straight from draft to publish, riddled with typos and excess prose. So many of us have amazing stories to tell. Why wouldn't we put the money and effort into putting it out there in the best way possible?